The Right Brief – First know your business from root to fruit. Then create a brief based on your understanding and include all that you think will help your product sell in the market place. Note the USP of the product, the target audience and the objective, to name a few in crystal clear way. If you are crystal clear in your mind about your mind about your product, service or business, half the battle is won. The right brief can get you the content that drives your sales.

Suitable Agency – Now that your brief is ready, you need a executor or implementer of your ideas on the digital medium. This is when you hunt for a suitable web presence management company or agency that knows its job well and can get your brand heard above the clutter. You need to shortlist a few based on your requirement and then zero in on one that suits your requirement checklist best.

Adequate Time – Every business owner wants to set its cash registers ringing in and hence there’s always a hurry in going live. But, you need to understand that it’s a business and it’s a footprint or mark that you are going to make in your prospects mind about your service, product or brand and you need to be bang on. First impressions are last impressions, holds true however cliche it may sound.

Full Proof Digital Marketing Strategy – You are bringing in your business to a place which is cluttered with umpteen other businesses of similar type and for your brand to rise above the noise, you need a full proof digital marketing strategy which is not just about making a website live but much more than than be it online or offline. If online it’s about web presence management which includes website hosting, maintenance, SEM, SEO, SMM and more offline it’s about providing timely deliveries and service. Without an action plan that backs an online strategy, success would just be a far off dream.

So, here’s some insight into digital marketing strategies and what needs to be on you checklist so when you approach a digital marketing agency for your needs atleast you are aware about your requirements.

Starts with Website setup
1. The development website is set to no follow and no index
2. Carry out validation of search engine friendly URL’s and ensure they are in place

Step 2 is about Content Planning
1. Obtain the complete URL list with the help of the dyno-mapper for crawling to the existing website for the said purpose.
2. To document list the top landing pages you need to review the SEMrush or Google search console

3. Create an SEO sitemap after mapping the targeted keywords

Next Step is about Creating Content
1. You will need atleast 1000 words of content to start with
2. Write the content and then proof read it thoroughly to avoid spelling and grammatical errors
3. Content styling is also important so focus on small paragraphs with suitable titles, bullets and sub-headers
4. Then comes the meta title and description part.
5. To check if the content you created and SEO is in place double check the top landing pages for quality validation

Review Technical SEO
1. Check responsiveness of the website across all mobile devices to check if everything is working properly
2. To ensure proper outline structure in search engines and visitors review of header usage is required.
3. Check live pages for code to text ratio
4. Check alt text usage for images
5. Carry out Template coding validation to W3 standards
6. Carry of optimization of images for load times
7. For any URL changes to existing content create 301 redirects
8. Validate structured data and schema
9. Create a new sitemap (XML)

Going Live
1. On live site first remove the no index or no follow links
2. Upload the new XML site to Bing webmaster tools and google search console
3. Validate the structure as will as the flow match new website with google analytics
Well, the above mentioned checklist might just prove a simple guide to website designing using digital marketing technique.

Here are a few tips to help you around finding a suitable web presence management agency who can get your web page at the top of the page rankings and get you enough traffic of potential customers. Before you shortlist a few web presence management agencies and brief them about your needs, you need to be clear about them yourself. First of all, web presence is not just about web designing and maintenance. It is much more than that. Web presence manage includes the following services

1. Web design and maintenance – This is the common process of creating a website page for your brand or company and updating it regularly. Usually once the webpage is made and is live, you hire the same agency or any other on an annual basis for maintenance. It also includes hosting charges and more.

2. Search Engine Optimization – An important part of digital marketing search engine optimization is carried out in order to take your web-page to the first page, eventually to the top in the list of searched pages for a targeted keyword. It is an important part of web presence management, many are unaware off or giving is not importance at all.

3. Search Engine Marketing – Search engine marketing is used to take your page to the top of the top ranked web pages, obviously by paying for it. PPC or pay per click ads are an apt example of search engine marketing techniques.

4. Social Media Optimization – Social media optimization is all about creating a brand presence and boosting it on social marketing websites like facebook twitter linkedin and more. It also makes use of blogs and forums pertaining to your business and target audience. This enhance brand loyalty as well.

5. Social Media Marketing – Social media marketing is about getting traffic to your webpage using paid advertising tool like facebook ads and more. As compared to traditional forms of advertising online advertising through social media is cheap and gives good ROI as well.

Many of us who are in SME or Medium one, do have our own web page and blog sometimes but what we are not quite aware or clear about is how web presence management can take our business northward. So, while choosing a web design firm do consider that it is not about one time design of your website but more about continuous brand building and sales as well.

Well, keep this in mind and choose a web presence management company that can make your business grow using their digital marketing arsenal.

Content is King
First and foremost, you need to create content that is attracting and engaging enough for the user as well as the search engines thus increasing readability and crawlability as well. To ensure that you need to know your target audience and their requirements in terms of content in and out. You may do your groundwork and research and list out topics that are most popular and in demand and write engaging content about those topics. Alternatively if yours is a brand, service or product, you need to write about it in a way that attracts the user to read further. They review your website on a regular basis to check for the most popular on site topics. Keep expanding your niche area and create content that is useful to your visitors. This will surely encourage visitors to visit and stay on your webpage.

Speedy Page loads
Ensure that your page loading time is minimum and your page loads fast enough to hold your visitors attention span. Slow page loads will result in losing potential visitors. To do this you may avoid use of heavy image files, and non required scripts. Do test your page loading speeds before you go live with it.

Eliminate Error Pages
Error pages are again a hindrance to audience engagement and retention. So, ensure that you eliminate all the error page on your website for an enhanced user experience.

Eliminate Duplicate Content
Duplication is again harmful not only when its about visitor engagement or retention but for website longetivity online as well. If there is continuous duplication from some other website, your quality of website will keep going down and eventually the crawlers might even investigate the original source and block your website as the content is being continuously copied.

Fix broken Links
Ensure that all the links on your website are intact. Test your website for broken links fix all of the links that are broken.

Navigation friendly site
Ensure that your website navigation is user friendly and user can simply glide along from page to page, link to link. This will enhance user experience and increase on page retention. To do this you need to take care of link page design, menu structure, link structure and if not properly done, do it in the correct way.

Smart Back linking
Get back-links from websites that offer content relevant to you page, service or product. This will certainly go a long way in increasing your visibility online. Even high domain authority does not ensure equal link juice value, so its wise to focus on getting relevant links from good websites related to you. This will also increase your websites credibility as compared to back linking with irrelevant websites. Having said that, know for sure that this isn’t an easy job but rest assured end results with blow your mind away and help you get to the top spots in SERP rankings besides flocked visitors.

know more about Professional SEO Service

]]> http://www.wonesty.com/blog/online-marketing/seo-strategies-to-ensure-high-serp-rankings/feed/ 0 http://www.wonesty.com/blog/online-marketing/what-is-digital-marketing/ http://www.wonesty.com/blog/online-marketing/what-is-digital-marketing/#comments Mon, 11 Jul 2016 06:44:38 +0000 http://www.wonesty.com/blog/?p=216

All you need to know about digital marketing. Also find brief information on what does digital marketing agency do and digital marketing strategy.

1)      The pages on which mobile content has to be optimized have to be accurate. The more dependable the page, the better the mobile SEO. Videos and images should be clicked properly before loading and the same to be placed at the right page instead of the home page every time.  It is important that Error 404 or unavailable content should be avoided. Make sure that  interstitial or ads should be avoided.

2)      Options for mobile SEO-

a)      Responsive-The design for mobile SEO should be responsive. Responsive means that there is only one URL for the users to interact with be it the mobile or the desktop version. This approach reduces the number of errors.

b)      Dynamic serving-The code for the desktop as well as the mobile device has to be different. The URL is kept same. The site needs to be minimalist and should be intuitive.

c)       It is recommended to have separate code and URLs for unique mobile features.

3)      The audience has to be known- the search queries differ when we search on desktop or mobile. Hence Google’s Hummingbird algorithm. The mobile screen is small and screen size optimization discourages large volumes of text.

4)      Voice searches-We should include indicators of geographical content and voice searches questions should be addressed while building an optimized site for mobile.

5)      Time-We have to provide quick answers to queries and the website functionality has to be quick with load times of less than a second.

To conclude New capabilities of mobile should be used by offering instant store locators and scannable coupons for brand new promotions. Mobile SEO is a relative new field and requires much effort when it comes to setting new vistas of improvement. The scope is immense and the targets lofty. Together we can make it happen.

We all must be familiar with the term search algorithm. But what is it exactly?

Humming Bird

The search algorithm is the term coined to refer to an algorithm that assists in finding an item with the specified properties from a group of other items. Now, the new Google search algorithm is named as “Hummingbird” which Google claims come out with better search results and the name says it all “precise and fast”.

Does Hummingbird have major impacts on links? Is there any possibility to lose traffic to your site?

Quality content with sturdy back links. Does it play the trick?

You might have a pretty great site with striking content or even the best answers to what the user requires but what if Google answers the question directly? Perhaps the user will not even get to reach your site as what is displayed is the answer provided by Google.

Now does that mean an absolute revision on the content of your site?

Before you rush to edit all the content in the Question Answer format, Halt!  Sort out the pages in your website that gives answers to certain questions and then check out for any editing that demands for the redraft, after which you can send apparent semantic Q/A signals within HTML.

At the same time, avoid revision of the lot into the Q/A format in the urge to seek links for your website content. Only those contents that requires absolute change has to be reworked and edited accordingly.

Authorship and Quality combination pleases Hummingbird

Hummingbird algorithm focuses primarily on those websites with relevant and natural links. Make sure that the quality is up to the mark in order to provide the best information to the users. Maintaining the authorship plays a key part with hummingbird.

Efficient utilization of Google Properties

Firstly, attain an idea of those places where you can publish your links. Numerous Google Properties are available for content distribution. In order to obtain better SERP results, you need to make use of these properties effectively.

Do you doubt that Hummingbird and your website relation are in jeopardy?

For those who are worried about losing the traffic to their website, if you haven’t so far, then you are on a safe side. While for those who experience the opposite, Google explains that it can be due to other parts of the algorithm and not really the Hummingbird effect.

Google-penguin 4-wonesty

Google’s “Penguin Updates” basically focus at fighting the spammers and increase the quality of the Google search and web content. Now, Google has launched Penguin 4 with a twist, keeping Penguin 2.0 technology in its operational method, which is an innovative step in putting a stop to spam.  This Penguin update is designed as a major update that is meant to go deeper than original Penguin update and is going to impact the SEOs and webmaster in a big way than the original update. The update launch is now completed including the ones for non- English languages. The languages with an increased rate of web spam are going to get affected and the impact of the new penguin updates is going to vary, according to the languages.

The new penguin webspam algorithm started rolling out on May 22, 2013 and is now complete in action.  It is reported that 2.3 % of English-US queries are affected to an extent that even a normal user might notice its impact. First Penguin algorithm update was on April 24, 2012 and second was on May 26, 2012 while the third one was launched on October 5, 2012. The impact of the fourth and latest update is almost close to that of the first update which has been impacting 3.1 % queries. The second and third updates were just minor data refreshers of the first and basic Penguin algorithm but the fourth release is perceived to be a major change.

Considering its powerful impact, Google has even referred it as Penguin 2.0 internally. The latest update aims at fighting spam backlinks and is also focusing at sophisticating how Google punishes sites that try to boost SEO with link schemes without good quality web content. The latest update follows the trend of its predecessors; of their robustness which is based on Portent data. While the first update impacted web sites with 80% spam links, Google started launching new updates with refined algorithm. It is reported that Google was able to identify and punish web sites even with 50 percent spam links by the time Penguin 1.2 update was launched. According to the new penguin updates, experts claim that quality content marketing is the new SEO and that must be the main Online Marketing Strategy.  Google use to release updates consistently while most of them being minor updates but this time the latest version is going to be the ‘“one of the most talked about algorithms of the year.”

Let us verify a number of ways in which tiny business makes use of contemporary technology in their operations:

• Sharing and Collaborating: little trade very closely with the purchasers for giving services and merchandise that add value to the lifestyles. Starting from sharing an idea to delivering a service or finished product, it’s essential that homeowners collaborate with their employees and external vendors. Instant traveler tools and emails have created on-line sharing nevertheless as collaboration easier. they supply blessings just like the flexibility to connect instantly, get feedback and share information. Web-based programs for project management like Basecamp, Zoho comes and 5pm helps business in adopting a Web-based approach for keeping a track of all comes, distribution tasks, modification the team members nevertheless as purchasers, sharing documents and trailing time. Simply just in case of a little business, it helps in marinating up-to-date information terribly} very central hub.

• Connecting Instantly with Customers: little businesses do not have to be compelled to mail surveys to their customers and expect their feedback for long. With the help of up to date technology, little businesses can connect with customers through e-mail, blogs, forums and social networks. These association ways in which edges business homeowners as they’re going to presently get consumer feedbacks instantly and applying it on to the business shows positive results.

• Flexible Work Environments: trendy Technology supply s business house owners yet because the staff choices to figure in workplace, on the road, from home and from anyplace across the country. creating use of technology, business house owners will even afford to rent talent from completely different components of the planet and it facilitate their business to realize a competitive draw close international surroundings.

• Employee Training: With the implementation of recent technology in their method, tiny business will give coaching to previous yet as new staff. New staff square measure probably to adapt to trendy technologies easier whereas previous staff might have longer to be told regarding them. This ultimately ends up in hyperbolic productivity.

• Online Stores: trendy technology permits vesture, crafters, painters and accessories designers the choice for putting in on-line stores and saving cash that will have otherwise spent for expensive storefronts. a lot of customers have migrated to web and this has hyperbolic the recognition of searching on-line. tiny businesses with storefronts have started developing on-line stores for increasing their visibility. This helps them to achieve their target markets on the far side close communities and neighbourhoods.

• Financial Management: Gone square measure the times once business house owners had to pay plenty of your time getting into book keeping info and making business reports manually. today method of accounting automates this method and saves plenty of your time. it’s created accounting method straightforward and processed accounting systems have the flexibility to instantly pull as-hoc reports. As a result, house owners will compare their performance yet as discover the profitable customers and conjointly determine any drawback before it becomes insurmountable.

So it’s evident that trendy technology has entirely revolutionised the method within which business is conducted. hold AN example, whereas making iPhone app most business organisations seek for those who square measure well aware of latest trends in trendy technology. whereas they require to hire iPhone developer, they appear around for those who square measure well updated with trendy technology trends.

“I’m visible and thereby successfully!”, the motto of the current discussion. Worldwide, there are about 460 million domains, making the online presence of a company facing many competing pages. A website acts not only as a means of communication, but must be actively marketed.

Holistic performance marketing, i.e. the outsourcing sales-oriented online advertising performance based billing, is increasingly becoming the standard for response-centered campaigns.

Internet Marketing trends 2013

Success of internet marketing is combination of other marketing strategies like- SEO, social media, pay per click and customer relations, etc. Final goal of any site is conversion. Conversion is the output of investments in terms of sells, phone calls, submission of forms, and download of any document. It is actually about goals you set for your site.

Here we have touched some well-known online marketing tips –

Design: There is an old saying : “First impression is the last impression”. Design of your website should be eye catchy, appealing and should not be clumsy. Although many tools are available in the market but firstly, you should know the usage of those tools secondly, the design should be SEO friendly.

Content development: This is very time consuming task but have lot of potential to rank a site in search engine. Content should be unique and precise. Motive of article should be visible from titles. Writing is not limited to content only, it includes regular updations, replying the comments and blogs, responding to emails, active participation in forums etc.

Social Media Marketing: This is very popular medium of marketing now days. Most of the people have their accounts with social networking site. It has become a natural way to get more and more traffic. Online marketers also have their accounts with these social sites to be in touch with business associates and prospects, regular customers and other market needs. Through these platforms people independently give views about products and tips to improvement.

Pay Per Click: It is a paid service from Google Adwords. This is the advertisements from Google and displayed as normal results when search is made for any keyword. This technique needs a lot of time, money to invest, skills etc. Every click is paid in this service. PPC needs a strong bank balance if you want something out from this.

There are many more like email marketing, video optimization, image optimization and other strategies too. Online marketing brings business for your business therefore should not be taken too lightly. It can prove to be milestone to promote your business.