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What is Digital Marketing ?

July 11th, 2016
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All you need to know about digital marketing. Also find brief information on what does digital marketing agency do and digital marketing strategy.

What is Digital Marketing ? Digital Marketing is all about marketing through digital channels of communication. Yes, it about internet marketing and also about marketing through vehicles like text messaging, mobile apps, digital television, electronic billboards and more. Unlike traditional marketing, you can analyze every marketing campaign you do, in real time. Besides, it is a very inexpensive medium as compared to traditional mediums like television and newspaper.  As a result, every brand or business, be it a start up or a biggie, wants to take optimum advantage of this medium. The flip side being, because it is cheaper than other media, this makes it available for every business. So, it adds to the noise above which you need to arise.

With the world going mobile, digital marketing has taken a front seat when it comes to marketing anywhere, anytime. There is a clutter of brands in the market and to rise above the noise, you need to reach your target audience with personalized stuff one on one, on various communication channels like pc, laptop, tab or to their pockets through mobile phones. This is when digital marketing comes into picture.

For creating an effective digital marketing strategy you need either an inhouse expert team of digital marketers or a reputed digital marketing agency that knows how to make your brand work for you online. A digital marketing strategy involves crafting an effective marketing mix that includes digital marketing techniques like email marketing, social media marketing, search engine marketing and SMS marketing for lead generation, sales, customer loyalty and retention.

what is digital marketing

Digital Marketing – The Edge

Cost Effective
As mentioned before, this is one marketing medium that is affordable to one and all. Be it Banners, content marketing or SEO, digital marketing is way to cost effective as compared to traditional forms of marketing. This is an advantage in a way but disadvantage too because being cost effective gives it more audience, which means more clutter to be cut to reach your target audience.

One-on One Reach
Digital Marketing is interactive and not one way. With digital marketing you can engage the audience and generate leads. Unlike one way marketing and advertising medium, this is one of the many vital benefits provided by Digital marketing. This remains true more so because with the world going mobile, reaching the pockets of your target audience is very important and digital marketing helps you do exactly that.

Quick Start
Unlike a traditional campaign that requires a lot of procedures to be followed before the campaign is finally up and running, Digital marketing can be up in minimum time. Simply touch-base a digital marketing agency and start your campaign swiftly.

Measurable
It’s revolutionizing because, this is one form of marketing which is measurable. You can easily find out who, when and where has viewed your ad campaign and even the conversion anlaytics and tracking can be easily managed.

Revise and Re-run
Modifying the campaign to get desirable results is one of the most vital benefits of Digital marketing. Analyse your campaign once its up and working and make the necessary changes, update it and re-run it to increase it effectiveness.

It is estimated that over 25 billion gadgets would be interlinked in a online ecosystem globally by the year 2020. Well, considering the reach, internet of things is one place to be then, obviously so. Digital Marketing is there is be too and so as a small, medium or large business / Brand, you need to be on it. It’s the need of the hour.

Thinking About The New Google SERP Layout ?

March 10th, 2016
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Thinking About The New Google SERP (Search Engine Results Page) Layout ? BECAUSE EVEN WE ARE!

I am not sure if you have observed or not but if you are an online marketer you would sure have. So, the Google SERP layout is not the same anymore. The side bar which had ads has been removed and instead the ads allowed above the organic results are increased from three to four. Though the fact is that google had been testing this style for a long time but it was constrained to only a few subset of searches. Now, this has created quite a stir amongst the online marketers because one is not able to see the organic results without scrolling down in some cases as most of the page is covered by the paid ads.

serp
THE EFFECTS

The PPC advertisers are definitely going to get an edge because of two main reasons, first because, now that the side bar is removed, the new Google SERP layout looks a lot clutter free and second due to the increase in number of ads, numerous organic results don’t appear before the user scrolls. Also, another addition is that all the PPC ads are allowed to use location extensions, sitelink extensions and call out extensions which were earlier a privilege of top of the page ads. Due to this advantage it is more likely that google will raise the cost of PPC ads. This might not affect the big fish, but the small budget business might concentrate more on organic search optimization.

THE ACTION PLAN

Now that there is more concentration on organic results because ppc might get expensive, user engagement is a term that becomes imperative if you are not into PPC at all. To improve your Search Engine Results Page aka SERP rankings you need to interact and engage with the customer regularly. Watching every content piece, its engagement and conversion rates and its ability to allure the customers all along the journey is necessary. Here is rundown some of the points to consider while curating your content so that it outclasses the competition. Curating high quality content on various topics that meets the demand of the customer in form of articles, blogs, videos, infographics, presentations and more is the key.

  • Focus on enhancing your social media presence by engaging your customers in online interactions.
  • Interact with users on social media sites.
  • Engage them in discussions, debates and respond to their queries and issues.
  • Use the share, promote strategy and increase your customer base.
  • With quality content, use of back links and traffic rates, etc, you can definitely increase customer engagement.
  • Also, seizing every opportunity when it comes to meta tags and using schema to the optimum is another good idea.

Now that google is giving PPC prominence over google results, it is very much possible that these ads are going to have a better and better visual appeal as well, hence your content also needs to match the same.

Finally, consistent monitoring and changing your strategy accordingly is needed to get your rankings northward with SERP.

Google “Phantom” Update Targeting Informational Content

May 18th, 2015
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The month of May is highly expecting for the people connected with the webmaster, SEO and the content writing industry as the Google has rolled out many updates in the recent past with consistent changes in the traffic levels. Since from the beginning of the May there was a lot of chatter in the webmaster forums about the recent Google update Phantom. According to the NBC report, this new update greatly impacted the “How-to” style publishers such as eHow, WikiHow and Answers.com

phantom

According to the sources, the Phantom update made the traffic drop around 22% in the span of a week. Glenn Gabe, a digital marketing veteran is the one who named this update as “PHANTOM” as it appeared without any notice. According to Gabe, the websites which have poor quality articles, abundant supplementary information, stacked videos and difficult navigation lost its visibility in the search engine, resulting in great traffic loss.

To take you back, there’s an huge update last year . At that point of time, Web masters said that these are quite a few updates and expecting more in 2015.

So, with the new update rolling in short span of time, it will be more challenging for the web masters to create content. It is necessary that you need to be pro-active in creating content and ensure that it satisfies the current Google algorithm.

However, webmasters creating HOW-TO kind of stuff should be little cautious about the new “phantom” algorithm update.

Decisive Link Building Strategies for Driving Quality Traffic to your website in 2014

September 24th, 2014
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Driving quality traffic to a website is the main objective of an SEO practitioner. The best and the evergreen method to drive traffic is through building quality links. When it comes to Quality link building, you need to keep Panda and penguin updates that made huge changes in On-site and off-site SEO. Before discussing more about building quality links, let’s look at these factors that guide you to build quality links on your website.

Understanding the quality criteria

It is important that you understand the quality criteria of Google. However, it is a tough task to predict the changes in the Google algorithm and it is little too fuzzy. A strict “NO” to take content from well renowned sites. You need to grasp the information, and build content according to the taste of targeted audience. It is also important that you include fresh data, user views, and opinions. Low Quality Guest posting is the other important factor that you need to pay more attention.

 

Following with affiliate program is acceptable to earn rankings. However, you should not replicate the same product description from the source. Make sure that you write quality and unique product reviews that helps you in gaining the best position in SERP rankings.

Diversified link-building

 

 

 

seo-backlinks

Before building links, you need to look at the ever-changing Google algorithm. However, you need to know the tactics that are still relevant in 2014. You can create, publish, and promote best quality content that links back to your site. You need to be more active on social media,and become a featured guest blogger on popular blogs.

Make sure that you don’t follow the tactics followed by your competitor. However, in order to build identity, you need to unique, experiment with your own trails. Aiming at your competitor’s keyword phrases will make your life difficult.

Natural Anchor texts

Make your anchor texts look pretty natural while you build links. Using keywords as anchor texts for all your inbound links will put you under Google’s observation and chances are high that you may get penalized. On the other hand, don’t forget that your reader is more smarter that you expect. Don’t worry about the anchor text, as long as your link is relevant to the article’s context, your job is done well.

Structured Snippets from Google is Officially Live In Search Results

September 23rd, 2014
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Google has started displaying the structured snippets within the search results. However, this particular snippet is under testing phase. Google confirmed about the snippets in its Research blog recently.

The search engine giant calls this feature as “structured snippets” and here you can see summarized data, which is very much relevant to the query. Snippets are displayed according to the “powered by the Knowledge Graph and other data sources”.

Here is a screen shot where you can see the structure snippet in real time. You can even search the result yourself by Googling nikon d7100 and look for the snippet. It specifies the factual elements of the search results.

nikon d7100

What Google explains about the new Structured snippets:

The research team is working on the tabular data in order to pass relevant data to users. Structured Snippets is the latest collaboration between the web search team and Google research team to provide relevant info to the users. Google is also using machine learning techniques in order to distinguish data tables, meant for formatting web pages.

News Source : http://searchengineland.com

Best Possible Ways to Generate decent Traffic Without Google Rankings

July 9th, 2014
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By targeting the long tail phrases in your website with low search count, it is hard to drive traffic. In the recent times, website owners and B2B marketers suffered big time with the Google updates. Most of the start ups and small companies never drive traffic to their websites without targeting the right kind of long tail keywords with good enough search count. You don’t need to worry if you are not able to create enough back links, and not able to rank on Google’s first page. Check out some of the best possible ways that you can attain traffic through other similar kind of sources without Google.

website traffic without google

Blog Commenting

You can find thousand of popular blogs that allow you to post your comment. Make sure that you comment on a blog with the same niche. The proper way to comment is to read the content, and add your valuable comment that adds more value to the article.

Forum posting

There are hundreds of Forums discussing about your niche. You need to join and register in forums that can get you instant traffic. Posting comments, starting a thread, participating in the discussion can drive thousands of visits in no time.

Social Media

Facebook is the strongest medium to drive more traffic to your website. The best thing that you can do is to create a Fanpage associated to your website and link back on your website. You can share your website content with all your friends with the help of a share button.

Content Aggregators

If you have a website or blog with a lot of trust and authority, then google reward you with good traffic. If your website is new, then you need to promote your content on popular content aggregators, where you can get more traffic.

Some of the popular content aggregators to name:

Bizsugar

Growth Hackers

Hacker News

Inbound

Google+

Google+ can drive you good enough traffic to your website with minimum number of followers. You need find communities of same niche and start engaging with people in that particular community.

Guest Blogging 

If you are more into guest blogging for the sake of back-links, then you need to stop. Guest blogging is just to pass information to the users and leverage traffic. It is completely meant to get authority in the niche.

The best practices for your website to go live

March 15th, 2014
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Launching website is an exciting process to undergo because first impressions last long. Going live has its own pros and cons. Before publishing the vendor should keep in mind to double check the following checklist.

Internet Speed

In today’s era of high speed internet, time is money. So in order to maximize the response to the website, the internet surfers expect the website to load at a moment’s notice. This is especially the case with images because the surfer will go to some other website if the image does not open instantly. Speed of loading majorly depends on the host and the server on which the site is hosted on.

website launch

More importance for Browser compatibility

Testing the links for browser compatibility is a major area of concern. Browser compatibility with Firefox, Chrome and Internet explorer 6.0, 7.0, 8.0 should be a point of major escalations. The website should have a universal look and feel.

Better Avoiding Over Optimization

The content should be optimized but too much of anything is bad for health. So Google’s new algorithm update-penguin will penalize websites for over-optimizing content. The link should appear as natural as possible; the anchor text should be mixed properly. So don’t use the keyword over and over again in the on-screen text.

Black lettering on a white background is the easiest format for the user. If not, such a color scheme should be chosen such that the color is natural and classic.

Link Testing

The links as well as the back-links should be tested and re-tested for error 404 and not working. The net surfer will be peeved if the pages are not loading or loading partially.

Proofreading your content At least Twice

Proof-reading the contents twice is as important as putting a hard-hitting copy. The content should be revised for spelling and grammar.

Analytics

Google Analytics is an industry conformed tool for tracking your software for online visitors. This helps in online marketing as it traces page hits, page views and comments.

On page and off page Optimization

Titles and meta-data are important from the SEO perspective. The functionality of the website should be checked to ensure that the website is consistent with what we want to convey. Validation should ideally be 100%.

Favicon

Favicon brands the pages from within the bookmarks and browser toolbar. To keep the brand consistent, just have a 64px*64px version of your logo, save as an jpeg, rename the file to favicon.ico and upload in the root folder. The code used is

<link rel=”icon” type=”image/x-icon” href=”/favicon.ico” />

Basic SEO

RSS feed should be available when the website has a blog or newsreel. Sitemap (sitemap.xml file) is the single most important docs in the root directory of the website such that the major search engines can index the website.

W3C compliance

W3C compliance is used as a quality constraint and a measure of the site’s online dominance. W3C Compliance for Google is even not perfect, but it’s better to get a W3C validator to check common errors like adding closing tags to code.

Last but not the least a Back up Strategy is the call of the day.

Website launching is an ongoing streamlined process….

SEO Marketing Trends That You Need To Follow For 2014

March 12th, 2014
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It is a tough task for SEO experts to drive more traffic to their websites this year, However, Google hasn’t released any big update after Penguin 2.1. Here are some of the important pointers to be followed by Website owners to stay ahead in the competition.

SEO marketing trends 2014

Guest Blogging

Organic Search Engine Optimization (SEO) can be improved by guest blogging, quality content and quality back links. In the year 2014, the Social media Experts bank on highly improved deliverables which can have a major impact on website marketing. However, you need to re-think on your guest blogging strategy and gaining links through Guest blogging.  Here’s one of the best example. Check here for more.

http://jenifferthompson.com/author_marketing/rethink-how-youre-using-guest-blogging-for-seo-in-2014/

Good content strategy

Good content strategy has major impacts. The content is targeted at a global audience which calls for deeply interwoven skills in creating content. There is some regularity in posting and sharing with the audience. This is one of the major signs that the page rank of the website is growing. Increasing the authority of the SEO professional also goes a long way I improving the page rank in 2014.

Presence of Google+ is must and include other top Social media websites in your list

Google focuses on ventures that make robust SEO and Content marketing efforts. This makes way for the projects that Google plans to support. A Google+ presence goes a long way to strengthen the social media marketing efforts. So a critical presence in Google+ is the call of the day.

Know your Audience First!

Focusing on target audience is one of the features of good SEO marketing in 2014. The visitors will register and will share the blog if the content is tailored to the target audience. The relevance of keywords is another striking feature of SEO marketing in 2014. Whether Transactional or Informational, the keyword holds a key to success in present days. Buyer personas are identified to create more personalized content for the websites. These buyers have their own pros and cons and will evaluate the SEO strategies depending on their skills and attitude.

Having clearly defined business goals is another trend in 2014 for SEO. The short term and the long term goals of the company are more important than increasing the page rank of the website. Nevertheless the higher the page rank, the more successful the venture and this feature cannot be ruled out when it comes to SEO marketing.

At the end of the day, “Client is GOD” and SEO strategies have to be tailored around this fundamental fact.

Larger fonts with no underlines predominates Google’s New Search Results

March 5th, 2014
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Underlining the hyperlinked context is a regular feature for Google search results. This feature is being rolled out by Google. Google has tried out several other attempts with respect to larger fonts and several other layouts.

Social media sites like Facebook, Twitter are looking into this particular aspect predominantly and several tests had been carried out with respect to larger fonts and removal of underlining. Danny Sullivan, Matt McGeee and Barry Schwartz are replicating the newer design layouts using their browsers. So larger fonts, more white spaces and hyperlinked content without underlines are the call of the day

google search result

 

 

News Source:     http://searchengineland.com/google-launch-new-search-results-design-larger-fonts-underlines-soon-185724

 

 

Mastering Mobile SEO in the year 2014

February 14th, 2014
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Mobile Search Engine Optimization employs a technique which is marked different from the desktop version. With the rise of smart phones good mobile content is being available worldwide. To develop proper mobile SEO, it is important to separate the good content from the bad. The various pointers to note while developing good mobile SEO content are as follows.


Mobile SEO

1)      The pages on which mobile content has to be optimized have to be accurate. The more dependable the page, the better the mobile SEO. Videos and images should be clicked properly before loading and the same to be placed at the right page instead of the home page every time.  It is important that Error 404 or unavailable content should be avoided. Make sure that  interstitial or ads should be avoided.

2)      Options for mobile SEO-

a)      Responsive-The design for mobile SEO should be responsive. Responsive means that there is only one URL for the users to interact with be it the mobile or the desktop version. This approach reduces the number of errors.

b)      Dynamic serving-The code for the desktop as well as the mobile device has to be different. The URL is kept same. The site needs to be minimalist and should be intuitive.

c)       It is recommended to have separate code and URLs for unique mobile features.

3)      The audience has to be known- the search queries differ when we search on desktop or mobile. Hence Google’s Hummingbird algorithm. The mobile screen is small and screen size optimization discourages large volumes of text.

4)      Voice searches-We should include indicators of geographical content and voice searches questions should be addressed while building an optimized site for mobile.

5)      Time-We have to provide quick answers to queries and the website functionality has to be quick with load times of less than a second.

 

To conclude New capabilities of mobile should be used by offering instant store locators and scannable coupons for brand new promotions. Mobile SEO is a relative new field and requires much effort when it comes to setting new vistas of improvement. The scope is immense and the targets lofty. Together we can make it happen.